As we close the book on 2024, I want to take a moment to reflect on the transformative year we’ve had and share our vision for the future.
OfferUp is driven by a belief that the best things in life start local. We’re here to empower people and businesses of all kinds to connect with each other and discover the world of opportunity right around them. Last year, we made significant progress toward that ambition.
Insights from our 2024 Recommerce Report show that this local-first approach is resonating now more than ever: nearly 70% of our users say they prefer to shop locally, 63% of our users are forming meaningful connections through in-person transactions, and 35% of all shoppers tried resale for the first time last year. These trends reinforce to us the importance of fostering local connection and exchange, and they guide us as we work to deliver even greater value to our community.
Expanding what “local” means on OfferUp
The power of local goes beyond just buying and selling—it’s about creating access to local opportunities, resources, experiences, and connections that help people and communities thrive. In 2024, we made meaningful strides to expand what “local” means on OfferUp by introducing new ways for our users to find more of what they need, right where they are.
Jobs: We launched OfferUp Jobs in 2022, and last year we worked closely with trusted employers and partners to give people access to more employment opportunities close to home—from hourly gigs to full-time roles.
Services: Our partnership with Thumbtack brought local services to OfferUp, making it easier than ever to find and hire trusted professionals locally.
Real Estate Rentals: We completed our local classifieds stack with the introduction of OfferUp Rentals, connecting our community of users to apartment listings in their communities and in markets nationwide.
OfferUp for Business: Our suite of business solutions has grown into a vital toolkit for local businesses and auto dealers. We are a digital storefront for thousands of businesses on OfferUp, and in 2024, we made it even easier for those businesses to reach millions of potential customers with simple inventory and lead management tools, hassle-free promotions, custom analytics, and trusted account support. These efforts reflect our belief that local businesses are the backbone of thriving communities, and we’re committed to supporting their success on OfferUp.
We are excited to see these initiatives create more opportunity for individuals and businesses to connect effortlessly, transact easily, and engage locally—and that will remain our focus in the year ahead.
Clear priorities, united team
Across the board in 2024, we took steps to sharpen our focus on the areas of our business that can make the biggest impact for our users, customers, and partners. Trust & Safety remains central to OfferUp’s mission, and we’ve invested—and will continue to invest—significant resources to build a trusted environment. Our users have told us they feel secure interacting with each other on OfferUp and in their in-person transactions beyond it, and for us, there is no more important measure of success.
As we build the path for 2025, we’ll be focused on continuing to expand our platform to make it easier for people to find what they want—from a couch or a car, to a new career or next customer—all in one seamless, local-first experience.
For the year ahead, we’re focused on:
Expanding access: Offering more resources and tools to help people discover the deals, opportunities, resources, and experiences they want and need, right in their own communities.
Empowering local businesses: Enhancing our tools and services to help businesses of all sizes thrive on OfferUp, creating stronger connections between business-builders and their customers.
Fostering local connection: Continuing to develop features that bring people together and make OfferUp a hub for meaningful local interactions and exchange.
We believe in the power of local—local communities, local businesses, and local connections. By staying true to this most basic belief, we can help millions of people live the lives they want by tapping into the potential all around them.
From all of us at OfferUp, thank you for being part of our journey.
Todd Dunlap
CEO, OfferUp