This week, we released our 2024 Recommerce Report, and there’s some fascinating stuff in here. We surveyed 1,500 U.S. adults to get a feel for how people are approaching recommerce, and it turns out 35% of shoppers tried resale for the first time this year—an 8% bump from last year. It’s no surprise, though—72% of folks say the stigma around secondhand shopping is fading, and 63% even admire those who choose secondhand over brand new.
With this kind of momentum, the recommerce market is projected to hit a whopping $291.6B by 2029, making up 8% of the total retail market. And it’s not just about saving money—people are really getting into it. 53% of shoppers now see resale as a fun hobby, and 58% say it’s even more enjoyable than buying new. Plus, 55% say they’re finding unique, must-have items they couldn’t track down (or afford) anywhere else. The thrill of the hunt is real!
Other notable findings from our 2024 Recommerce Report reveal:
Secondhand shopping is more than just a good deal—it’s all about the feels! 66% of shoppers say it brings satisfaction, 61% feel the excitement, and 50% experience pure joy.
Compliments are rolling in too—76% of shoppers have been praised for their secondhand finds.
The stigma? It’s fading fast. 72% believe secondhand is more accepted, with 63% admiring those who choose pre-loved over new. This shift is fueled by changing attitudes toward waste and consumption, according to 61% of shoppers.
And the mindset is evolving—53% think we should prioritize pre-owned items, and 38% say resale is downright trendy.
Resale isn't just for decluttering—63% love meeting in person for transactions, and 51% have made new friends or meaningful connections in the process.
Money talks too—74% of sellers use resale platforms for extra cash, and 60% are using that income to cover bills or everyday expenses.
To read the full 2024 report, visit the OfferUp Recommerce Report website here. To try OfferUp, download our app at the Apple App Store or Google Play Store, or to learn more about OfferUp, visit our website.